2 hours • 3 Lessons
Most buyers don't understand solar value until you frame it in terms they care about.
"$190/month in energy savings"
"$2,280/year"
"$57,000 in total savings"
"That's like getting a kitchen remodel for free"
Smart Positioning:
❌ Don't say: "This house has solar panels"
✓ Do say: "This home generates its own electricity, saving the owner $190 every month."
How should you frame solar savings when marketing to buyers?